We help drinks businesses build commercially effective strategies grounded in how the market actually works.
We bring together strategy, consumer insight and commercial reality to help drinks businesses navigate change and growth.
Beyond our lead partners, Intellima draws on an unparalleled network of senior industry practitioners: operators, buyers, producers and retailers spanning every major drinks category and market.
Our lead partners have over 50+ years of combined experience at the centre of the global drinks industry and have built deep and trusted relationships across the drinks industry globally.
We work with investors, leaders and founders, always focused on building growth.
Lulie Halstead
Lead Partner
Lulie works as an adviser to leading drinks businesses around the world.
She is the co-founder and former CEO of Wine Intelligence, the leading research and insights provider to the global wine industry.
Her current portfolio includes board level advisory and investment roles in wine, spirits, hospitality and information businesses, with a focus on scaling and growth strategy. She sits on the Boards of the WSET and Drinks United.
She has been a practicing academic for over 20 years, teaching and researching in the fields of marketing, branding, consumer behaviour, research methods and strategy, with a wine sector focus. She has taught on Masters programmes in Italy, France, Australia, Chile and the USA.
Lulie is an in-demand speaker at conferences and co-hosts the popular A Question of Drinks podcast with Felicity Carter.
She is also actively supporting a growing global network of female founders of drinks businesses.
Richard Halstead
Lead Partner
Richard is an investor and adviser to growing businesses in the drinks and marketing sectors.
He co-founded Wine Intelligence, the leading research and insights provider to the global wine industry, and was subsequently COO of Insights & Consulting at IWSR, where he launched Bevtrac, the world’s leading insight product for drinks consumer behaviour.
He is much in demand for helping leadership teams communicate better with their investors, and for helping to enhance media profiles through effective thought leadership.
His current portfolio includes board level advisory roles and consultancy relationships with businesses in the drink space and within information services.
