Investors
Your need:
To know whether a drinks business is genuinely worth backing, and how to build or protect the value of your portfolio drinks business
Our support:
Market diagnostics and strategic analysis that give you the conviction to invest, act, or exit with confidence
What we are asked to solve:
We work across the full investment lifecycle. Whether you're evaluating a deal, managing a portfolio drinks business or preparing to exit, we bring independent market intelligence and strategic clarity.
Our work includes:
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Pre-acquisition due diligence
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Pre-investment committee review
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Customer perception and opportunity analysis
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Growth strategy and EBITDA delivery
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Board advisory and NED support
Leaders
Your need:
To make high-stakes decisions in a fast-moving market based on solid, evidence-based insight
Our support:
The strategic clarity to lead decisively and drive sustainable growth
What we are asked to solve:
We work with senior leaders across the drinks industry who need more than good advice- they need evidence- based strategic clarity to make the right call, at the right time, with the confidence to bring their organisation with them.
Our work includes:
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Strategic plan build or review
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Customer feedback and opportunity analysis
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Marketing & brand review and strategy
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Growth planning and market entry
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Board and investor communication
Founders
Your need:
You've built something real, but you need a clear path to scale and capture tomorrow’s value
Our support:
Identify where the opportunity is, where the risk is, and how to build a strategy that turns your vision into lasting success
What we are asked to solve:
We work with founders who have built something worth backing and need support with strategic clarity and market intelligence to take it to the next level without losing what made it good in the first place.
Our work includes:
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Pre-fundraising review and preparation
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Growth planning and scaling strategy
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Marketing & brand review and strategy
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Mentoring, advisory and board support
OUR NETWORK
The best minds in global drinks
Beyond our lead partners, Intellima draws on an unparalleled network of senior industry practitioners: operators, buyers, producers and retailers spanning every major drinks category and market.
With over 50+ years of combined experience at the centre of the global drinks industry, we have built deep and trusted relationships with the people who have actually run these businesses — across wine production, US wholesale, Australian retail, tequila, spirits and beyond.
Whatever your challenge, we bring in the right expertise alongside us to support you

INTELLIMA BRIEFING
Get to know us
Staying ahead means knowing which signals to act on and which to tune out. Our regular briefings filter the latest market developments into four questions every drinks leader should be asking:
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What is changing?
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Why is it changing?
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Where are the real opportunities?
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What should you ignore?

What our clients say about us
Lulie brings a rare combination of academic rigour and practical commercial insight. From her two decades building Wine Intelligence to her current work advising boards and influencing global beverage strategy, she helps wine businesses understand not just what is changing, but what to do about it. Her work turns complex market shifts into clear, market-oriented strategy.


DTC Wine Symposium, USA



Lulie has an understanding of the data on wine consumer insights like no other. Her vast experience and ability to unpack the information into tangible actions for wine brands make her presentations a must-attend event.
Mastermind Consulting, Australia


